below-the-line promotion

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Definitions of below-the-line promotion words

variable noun below-the-line promotion Below-the-line promotion is the use of promotional methods that can be controlled by the company selling the goods or service, such as in-store offers and direct selling. Compare above-the-line promotion. 3
noun below-the-line promotion the promotion of good s or services that does not involve an advertising agency 3

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exclamation

A common word. It’s meaning is known to most children of preschool age. About 85% of English native speakers know the meaning and use the word.

Most Europeans know this English word. The frequency of it’s usage is somewhere between "mom" and "screwdriver".

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