loss leader

loss lead·er

L l

Transcription

- US Pronunciation
- US IPA
- [laws, los lee-der]
- /lɔs, lɒs ˈli dər/

- US Pronunciation
- US IPA
- [laws, los lee-der]
- /lɔs, lɒs ˈli dər/

Definitions of loss leader words

noun loss leader a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store. Compare leader (def 4). 1
noun loss leader low-cost item sold to draw buyers 1
countable noun loss leader A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop. 0
noun loss leader an article offered below cost in the hope that customers attracted by it will buy other goods 0
noun loss leader any article that a store sells cheaply or below cost in order to attract customers 0
noun loss leader A loss leader is a product intentionally sold at a loss in order to encourage customers into a store or to a particular area of a store. 0

See all 7 definitions of loss leader

Information block about the term

Origin of loss leader

First appearance:

before 1920

One of the 12% newest English words

First recorded in 1920-25

Historical Comparancy

Parts of speech for Loss leader

noun

adjective

verb

adverb

pronoun

preposition

conjunction

determiner

exclamation

Full grammatical hierarchy of Loss leader

loss leader popularity

A pretty common term. Usually people know it’s meaning, but prefer to use a more spread out synonym. About 40% of English native speakers know the meaning and use word.

According to our data about 60% of words is more used. This is a rare but used term. It occurs in the pages of specialized literature and in the speech of educated people.

loss leader usage trend in Literature

This diagram is provided by Google Ngram Viewer

Synonyms for loss leader

noun loss leader

bargain — Something that is a bargain is good value for money, usually because it has been sold at a lower price than normal.
feature — a prominent or conspicuous part or characteristic: Tall buildings were a new feature on the skyline.
special — of a distinct or particular kind or character: a special kind of key.

All 3 Synonyms of loss leader