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soft-sell

soft-sell
S s

Transcription

    • US Pronunciation
    • US IPA
    • [sawft, soft sel]
    • /sɔft, sɒft sɛl/
    • US Pronunciation
    • US IPA
    • [sawft, soft sel]
    • /sɔft, sɒft sɛl/

Definitions of soft-sell word

  • verb with object soft-sell to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft-sell a new perfume. 1
  • adjective soft-sell (of a sales technique) quietly or indirectly persuasive: a soft-sell approach to marketing. 1
  • noun soft-sell a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell). 1

Information block about the term

Origin of soft-sell

First appearance:

before 1950
One of the 5% newest English words
First recorded in 1950-55

Historical Comparancy

Parts of speech for Soft-sell

noun
adjective
verb
adverb
pronoun
preposition
conjunction
determiner
exclamation

soft-sell popularity

A pretty common term. Usually people know it’s meaning, but prefer to use a more spread out synonym. About 44% of English native speakers know the meaning and use word.
According to our data about 65% of words is more used. This is a rare but used term. It occurs in the pages of specialized literature and in the speech of educated people.

Synonyms for soft-sell

verb soft-sell

  • headlining — a heading in a newspaper for any written material, sometimes for an illustration, to indicate subject matter, set in larger type than that of the copy and containing one or more words and lines and often several banks.
  • hyped — to stimulate, excite, or agitate (usually followed by up): She was hyped up at the thought of owning her own car.
  • hyping — to stimulate, excite, or agitate (usually followed by up): She was hyped up at the thought of owning her own car.
  • lobby — an entrance hall, corridor, or vestibule, as in a public building, often serving as an anteroom; foyer.
  • make a pitch for — to give verbal support to

adj soft-sell

  • laid back — relaxed or unhurried: laid-back music rhythms.
  • low key — of reduced intensity; restrained; understated.
  • low-key — of reduced intensity; restrained; understated.

Antonyms for soft-sell

adjective soft-sell

  • energised — Alternative spelling of energized.
  • energized — Simple past tense and past participle of energize.

See also

Matching words

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