ALL meanings of customer relationship management
cus·tom·er re·la·tion·ship man·age·ment
C c - noun customer relationship management the practice of building a strong relationship between a business and its customers and potential customers 3
- noun Definition of customer relationship management in Technology (business) (CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty. Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users. 1
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