All puffery synonyms

noun puffery

• billings — Josh (dʒɑʃ ) ; jäsh) (pseud. of Henry Wheeler Shaw) 1818-85; U.S. humorist
• ingratiation — to establish (oneself or someone else) in the favor or good graces of someone, especially by deliberate effort (usually followed by with): He ingratiated himself with all the guests. She ingratiated her colleagues with her well-researched project proposal.
• overemphasis — excessive or undue emphasis.
• eyewash — Cleansing solution for a person’s eye.
• ink — a fluid or viscous substance used for writing or printing.
• build-up — the physical structure, especially of a person; physique; figure: He had a strong build.
• cajolery — persuasion by flattery or promises; wheedling; coaxing.
• obsequiousness — characterized by or showing servile complaisance or deference; fawning: an obsequious bow.
• hokum — out-and-out nonsense; bunkum.
• jive — swing music or early jazz.
• good word — Used other than as an idiom: see good,‎ word.
• writeup — Alternative spelling of write-up.
• aggrandisement — an act or instance of aggrandizing, or increasing in size, or intensity: aggrandizement of mercantile trade in the early colonies.
• fulsomeness — The state or quality of being fulsome or showing overdone and insincere flattery.
• flattery — the act of flattering.
• big noise — Someone who is a big noise has an important position in a group or organization.
• aggrandizement — If someone does something for aggrandizement, they do it in order to get power, wealth, and importance for themselves.
• flummery — oatmeal or flour boiled with water until thick.