pseudo-ethical — pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.
moral philosophy — philosophy dealing with the principles of morality; ethics.
idea — any conception existing in the mind as a result of mental understanding, awareness, or activity.
code — A code is a set of rules about how people should behave or about how something must be done.
tenet — any opinion, principle, doctrine, dogma, etc., especially one held as true by members of a profession, group, or movement.
principle — an accepted or professed rule of action or conduct: a person of good moral principles.
fairness — the state, condition, or quality of being fair, or free from bias or injustice; evenhandedness: I have to admit, in all fairness, that she would only be paid for part of the work.
integrity — adherence to moral and ethical principles; soundness of moral character; honesty.
moral — of, relating to, or concerned with the principles or rules of right conduct or the distinction between right and wrong; ethical: moral attitudes.
morality — conformity to the rules of right conduct; moral or virtuous conduct.
virtue — moral excellence; goodness; righteousness.
principles — an accepted or professed rule of action or conduct: a person of good moral principles.
