pennant — a long, tapering flag or burgee of distinctive form and special significance, borne on naval or other vessels and used in signaling or for identification.
colors — the quality of an object or substance with respect to light reflected by the object, usually determined visually by measurement of hue, saturation, and brightness of the reflected light; saturation or chroma; hue.
banner — A banner is a long strip of cloth with something written on it. Banners are usually attached to two poles and carried during a protest or rally.
standard — something considered by an authority or by general consent as a basis of comparison; an approved model.
emblem — A heraldic device or symbolic object as a distinctive badge of a nation, organization, or family.
badge — A badge is a piece of metal or cloth which you wear to show that you belong to an organization or support a cause. American English usually uses button to refer to a small round metal badge.
streamer — something that streams: streamers of flame.
symbol — something used for or regarded as representing something else; a material object representing something, often something immaterial; emblem, token, or sign.
banderole — a long narrow flag, usually with forked ends, esp one attached to the masthead of a ship; pennant
gonfalon — a banner suspended from a crossbar, often with several streamers or tails.