ALL meanings of motivational research
mo·ti·va·tion re·search
M m - noun motivational research the application of the knowledge and techniques of the social sciences, especially psychology and sociology, to understanding consumer attitudes and behavior: used as a guide in advertising and marketing. 1
- noun motivational research the application of psychology to the study of consumer behaviour, esp the planning of advertising and sales campaigns 0
- noun motivational research a systematic and scientific analysis of the forces influencing people so as to control the making of their decisions: applied in advertising, marketing, etc. 0