attraction — An attraction is a feature which makes something interesting or desirable.
attractiveness — providing pleasure or delight, especially in appearance or manner; pleasing; charming; alluring: an attractive personality.
beauty — Beauty is the state or quality of being beautiful.
fairness — the state, condition, or quality of being fair, or free from bias or injustice; evenhandedness: I have to admit, in all fairness, that she would only be paid for part of the work.