All watchword synonyms

noun watchword

• motto — a maxim adopted as an expression of the guiding principle of a person, organization, city, etc.
• slogan — a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
• maxim — Hiram Percy, 1869–1936, U.S. inventor.
• byword — Someone or something that is a byword for a particular quality is well known for having that quality.
• catch phrase — a phrase that attracts or is meant to attract attention.
• saying — what a person says or has to say.
• countersign — If you countersign a document, you sign it after someone else has signed it.
• cry — When you cry, tears come from your eyes, usually because you are unhappy or hurt.
• parole — language as manifested in the actual utterances produced by speakers of a language (contrasted with langue).
• password — a secret word or expression used by authorized persons to prove their right to access, information, etc.
• shibboleth — a peculiarity of pronunciation, behavior, mode of dress, etc., that distinguishes a particular class or set of persons.
• sign — a token; indication.
• signal — anything that serves to indicate, warn, direct, command, or the like, as a light, a gesture, an act, etc.: a traffic signal; a signal to leave.