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ALL meanings of a/b test

A/B test
A a
  • noun a/b test Digital Technology. a comparison of two or more versions of a web page or app in simultaneous use to assess which is the optimized version for achieving a specified design goal or performance metric. 1
  • noun a/b test an experiment that compares two or more versions of a product or strategy to determine empirically which version is superior: The A/B test showed a more positive customer response to email marketing with short subject lines. 1
  • verb with object a/b test to subject (a website, app, product, or strategy) to a comparison of two or more versions in simultaneous use to assess which is the optimized version for achieving a specified design goal or performance metric. 1
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