ideation

noun ideation

• reflection — the act of reflecting, as in casting back a light or heat, mirroring, or giving back or showing an image; the state of being reflected in this way.
• thinking — of or relating to thinking or thought.
• attention — If you give someone or something your attention, you look at it, listen to it, or think about it carefully.
• understanding — mental process of a person who comprehends; comprehension; personal interpretation: My understanding of the word does not agree with yours.
• logic — the science that investigates the principles governing correct or reliable inference.