comparative advertising

com·par·a·tive ad·ver·tis·ing

C c

Definitions of comparative advertising words

noun comparative advertising a form of advertising in which a product is compared favourably with similar products on the market 3
noun comparative advertising advertising in which a competing product is identified and compared unfavorably with the advertiser's product. 1

before 1970

One of the 2% newest English words

First recorded in 1970-75

noun

adjective

verb

adverb

pronoun

preposition

conjunction

determiner

exclamation

This term is known only to a narrow circle of people with rare knowledge. Only 7% of English native speakers know the meaning of this word.

According to our data most of word are more popular. This word is almost not used. It has a much more popular synonym.

This diagram is provided by Google Ngram Viewer

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