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assure

as·sure
A a

Transcription

    • US Pronunciation
    • US IPA
    • UK Pronunciation
    • UK IPA
    • [uh-shoo r, uh-shur]
    • /əˈʃʊər, əˈʃɜr/
    • /əˈʃʊə(r)/
    • US Pronunciation
    • US IPA
    • [uh-shoo r, uh-shur]
    • /əˈʃʊər, əˈʃɜr/

Definitions of assure word

  • verb assure If you assure someone that something is true or will happen, you tell them that it is definitely true or will definitely happen, often in order to make them less worried. 3
  • verb assure To assure someone of something means to make certain that they will get it. 3
  • verb assure to cause to feel sure or certain; convince 3
  • verb assure to promise; guarantee 3
  • verb assure to state positively or with assurance 3
  • verb assure to make (an event) certain; ensure 3

Information block about the term

Origin of assure

First appearance:

before 1325
One of the 16% oldest English words
1325-75; Middle English as(e)uren, assuren < Old French aseurer < Late Latin assēcūrāre, equivalent to Latin as- as- + sēcūr- (see secure) + -ā- thematic vowel + -re infinitive suffix

Historical Comparancy

Parts of speech for Assure

noun
adjective
verb
adverb
pronoun
preposition
conjunction
determiner
exclamation

assure popularity

A common word. It’s meaning is known to most children of preschool age. About 90% of English native speakers know the meaning and use the word.
Most Europeans know this English word. The frequency of it’s usage is somewhere between "mom" and "screwdriver".

assure usage trend in Literature

This diagram is provided by Google Ngram Viewer

Synonyms for assure

verb assure

  • satisfy — to fulfill the desires, expectations, needs, or demands of (a person, the mind, etc.); give full contentment to: The hearty meal satisfied him.
  • persuade — to prevail on (a person) to do something, as by advising or urging: We could not persuade him to wait.
  • reassure — to restore to assurance or confidence: His praise reassured me.
  • sell — to transfer (goods) to or render (services) for another in exchange for money; dispose of to a purchaser for a price: He sold the car to me for $1000.
  • inspire — to fill with an animating, quickening, or exalting influence: His courage inspired his followers.

Antonyms for assure

verb assure

  • dissuade — to deter by advice or persuasion; persuade not to do something (often followed by from): She dissuaded him from leaving home.
  • distress — great pain, anxiety, or sorrow; acute physical or mental suffering; affliction; trouble.
  • discourage — to deprive of courage, hope, or confidence; dishearten; dispirit.
  • deny — When you deny something, you state that it is not true.
  • veto — the power or right vested in one branch of a government to cancel or postpone the decisions, enactments, etc., of another branch, especially the right of a president, governor, or other chief executive to reject bills passed by the legislature.

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See also

Matching words

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